From Joel Spolsky's forward to a new book regarding software startups aka "MicroISV"s, his first and presumably most important piece of advice is: "Don’t start a business if you can’t explain what pain it solves, for whom, and why your product will eliminate this pain, and how the customer will pay to solve this pain." On the very same web page however -- on all the web pages on joelonsoftware.com in fact -- there is a pane in the left hand column the first link of which is "more about (Joel)". Following that link leads to a paragraph with the heading "Fog Creek Software" (Mr Spolsky's own software startup) in which he recounts: "We didn't start with a particular product in mind...."
There's no mention of this in the foreword. Too bad, because an explanation of this seeming change of heart is probably what could have made this piece meaningful, instead of a misplaced plug for CommonLisp. Indeed, these inconsistencies and irrelevancies smack of nothing more than jumping on the Paul Graham bandwagon.
So which is it Mr Spolsky? Do as you say? Or do as you do?